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Michael Kors presents film, collection for CNY

Michael Kors today released a short film for Chinese New Year titled This Year, I Won't Pretend, featuring the singer Mika, supermodel Zhao Jiali, and model Liu Fanqi. The film portrays the inner emotions of contemporary young people as they return home for the Spring Festival. Analysts suggest that in the current consumer fatigue with luxury goods, the release will resonate with young people.

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