L'Oréal Group partnered with the Jingdezhen Dragon Pearl Pavilion to jointly launch on Sunday a limited edition commemorative gift box dubbed Hearts Connect, Stories Pass On (心心相印,口口相传). It also collaborated with Xinhua News Agency's News Information Center to run the Seeking French Beauty Meets Chinese Style (#寻找法式美遇见中国风) photo contest. The gift box consists of the Paris L'Oréal 666 French Red Lipstick and Dragon Pearl Pavilion's porcelain teacups.