Temu, the online retailer owned by Pinduoduo's parent company, is set to open its platform to US and European sellers. A Temu spokesperson confirmed the company’s plans on January 25, but declined to provide additional details, saying that “many of the business details are still in the process of being finalized.” Temu initially entered the US market in 2022 and gained popularity by offering affordable items. It boasts over 100,000 Chinese-based merchants on its platform.