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1017-ALYX-9SM moves to French capital

1017-ALYX-9SM, led by Matthew M Williams and Hongkonger Adrian Cheng, is relocating to Paris and has revealed further plans. It will present separate men's and women's collections at Paris Fashion Week while exploring innovative ways to engage audiences. The brand emphasized its commitment to women's fashion and plans to expand and democratize its product range in key cities. It will focus on direct-to-consumer releases and in-person activations to connect with their community.

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