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Tmall promotes 'New Chinese Style' in Lunar New Year drive

E-commerce titan Tmall seized on Lunar New Year festivities to champion "New Chinese Style" in its latest Super Category Day campaign. With a rallying call of "When national style (guofeng) revives, New Chinese Style will surge," Tmall beckoned consumers to embrace heritage-centric trends, offering an enticing 20% discount for those indulging in this sartorial theme.

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