On January 24, Procter & Gamble (PG) stated that in the fiscal quarter ending December 2023, sales of high-end skin care brand SK-II in Greater China fell by 34%. Some Chinese consumers have boycotted Japanese brands due to concerns about nuclear radiation contamination in their seas, despite international agencies declaring little to no risk. Procter & Gamble has issued statements allaying consumer concerns. SK-II's official public account previously stated that the factory and production line of SK-II "Fairy Water" are located on the shores of Lake Biwa, Japan's largest lake. It is also the only source of water quality for the brand's products, and there are no other production channels in the world.