Victoria's Secret & Co. and Google Cloud have entered into a strategic multi-year partnership. VS&Co plans to use Google Cloud's AI and generative AI technologies to enhance personalized and inclusive online shopping experiences for its global customers. They will also explore a generative AI-powered conversational assistant, providing tailored product recommendations and advice based on individual preferences and experiences. This partnership aims to leverage AI for various aspects of the business, including marketing, customer sentiment analysis, supply chain optimization, human resources, and store operations. Google Cloud's technology will also enhance the website and mobile app with advanced search and recommendation capabilities.