Lululemon inaugurated its flagship store on Douyin, featuring a spring themed short film with Oscar-winning actress Michelle Yeoh and a "Wing Chun" dance troupe, introducing a limited edition 2024 Chinese New Year line. Despite a strong offline revenue base, Lululemon's direct-to-consumer segment is witnessing substantial growth in China, with notable online presence on Tmall, JD.com, and Douyin.