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Lululemon debuts on Douyin with Michelle Yeoh campaign

Lululemon inaugurated its flagship store on Douyin, featuring a spring themed short film with Oscar-winning actress Michelle Yeoh and a "Wing Chun" dance troupe, introducing a limited edition 2024 Chinese New Year line. Despite a strong offline revenue base, Lululemon's direct-to-consumer segment is witnessing substantial growth in China, with notable online presence on Tmall, JD.com, and Douyin.

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