Estée Lauder and its cosmetics brands, including Bobbi Brown, Smashbox, and Too Faced, successfully avoided a class action suit alleging its virtual "try-on" tool breached Illinois’ biometric privacy law. Judge Lindsay Jenkins ruled in favor of Estée Lauder, citing no substantial link between facial scans and customer identities. The suit accused Estée Lauder of not disclosing biometric data collection via its virtual tool. Additionally, Perfect Corp, the tool’s developer, was cleared due to insufficient Illinois connections.