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Introducing Chinese Youth’s Latest Buzzword — Emo

China’s newest trending buzzword with young people is “Emo,” suggesting a growing struggle in their social and work lives. But can luxury brands help?

Introducing Chinese Youth’s Latest Buzzword — Emo
China’s newest trending buzzword with young people is “Emo,” suggesting a growing struggle in their social and work lives. But can luxury brands help? Photo: Tmall's Weibo

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