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Yoox's Luca Martines: Mobile Sales and Niche Labels are Key for E-Commerce in China

In an interview with Jing Daily, Yoox Group's international markets director discusses the company's new mobile app, what its Net-a-Porter merger means for China, and rising Chinese demand for individual style.

Yoox's Luca Martines: Mobile Sales and Niche Labels are Key for E-Commerce in China

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