Yoox's Luca Martines: Mobile Sales and Niche Labels are Key for E-Commerce in China
In an interview with Jing Daily, Yoox Group's international markets director discusses the company's new mobile app, what its Net-a-Porter merger means for China, and rising Chinese demand for individual style.
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- Yoox recently launched a mobile app for China. How important do you see mobile sales becoming in comparison to PC sales for your business in China?
- You also have a WeChat store. Do you expect to make more mobile sales through WeChat or through your standalone app?
- How important is the China market to your overall global sales? How big do you see it becoming?
- There are many luxury e-commerce competitors in China, including local Chinese companies. What does Yoox do to stand out?
- Yoox has both "mega-labels" like Gucci and smaller niche brands. We've heard a lot of news about Chinese consumers' growing interest in niche labels. Has your company noticed growing China sales in this category?
- What does the recent merger with Net-a-Porter mean for the China market?
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