Year of the Rooster Luxury Items: Hit or Miss with Chinese Consumers?
Here's what the Chinese web is saying about luxury brands' special items for the Chinese Lunar New Year.
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- First of all, Chinese customers don’t like it when they feel designers misinterpret or misunderstand Chinese culture.
- Chinese people will not spend money on these products if some cultural symbols do not fit with the public image of the brand.
- Chinese consumers will not buy these products if they feel the designs look like counterfeits (
- shanzhai
- ).
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