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Xiaohongshu teams up with world’s most-watched TV show to spur growth

Xiaohongshu collaborated with the 'Spring Festival Gala' TV extravaganza for the first time, attracting a surge of traffic to its platform during Chinese New Year.

Xiaohongshu teams up with world’s most-watched TV show to spur growth
Xiaohongshu's 7-hour live broadcast titled 'Everyone's Spring Festival Gala' invited many Spring Festival Gala performers into the platform's livestream room to chat about their experiences of participating in the Gala. Photo: eeo.com

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