The Winners and Losers in Luxury WeChat Campaigns This Week
We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and level of engagement.
On this page
- Winners of the Week:
- 1. LV x Supreme use exclusivity to their extreme benefit
- 2. Gucci builds a new e-commerce platform made to fit the Chinese shopper
- 3. Dior puts the ‘celebrity effect’ to good use in promoting its Paris couture show
- Losers of the Week:
- 1. Roger Vivier's iconic brand ambassador Ines de la Fressange is a mystery to the Chinese
- 2. Givenchy's red carpet moment didn't get any steam from its star
- anti-textbook example is Givenchy
- 3. Armani's video with Tang Wei was a bit too subtle to stand out on WeChat
- Couture Show
- Armani
- Recommended
- Dig Deeper