The Winners and Losers in Luxury WeChat Campaigns This Week
We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement.
On this page
- Winners of the week:
- Dolce & Gabbana: Women's obsession with handbags
- Pageviews:
- Likes:
- Account type:
- Pageviews:
- Likes:
- Account type:
- Pageviews:
- Likes:
- Account type:
- Losers of the week:
- Alaïa: Work on the story-telling skills
- Pageviews:
- Likes:
- Account type:
- Salvatore Ferragamo: Does the KOL fit with your brand image?
- Pageviews:
- Likes:
- Account type:
- Stella McCartney: lack of originality
- Pageviews:
- Likes:
- Account type:
- Recommended
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