Will 'Kering vs. Alibaba' Set a Luxury Lawsuit Trend for Fighting China's Fakes?
As luxury brands do whatever they can to fight rampant online fakes in China, Kering's lawsuit strategy could have them following suit if it's successful.
A "Gucci" bag of questionable origin for sale on Taobao.
A "Gucci" bag of questionable origin for sale on Taobao.