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Why The ‘High-Fashion Face’ Is China’s Next Big Look

Chinese Gen Zers coined the internet term “high-fashion face” to reflect their changing beauty standards. Can international luxury brands capitalize on it?

Why The ‘High-Fashion Face’ Is China’s Next Big Look
Victoria’s Secret model Liu Wen has been nominated by netizens as the perfect representation of the “high fashion face” ideal. Source: win4000.com

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