Why Real-Life Experiences Help Sell Hard Luxury to China's Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online.
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- The following is an excerpt from Jing Daily’s upcoming market report “The Secrets to Selling Hard Luxury To China’s Gen Z.” Packed with 73 pages of market research, spotlight interviews with industry insiders and brand executives, and revenue-generating consumer insights, the report is a must-read for anyone interested in understanding — and effectively reaching — China's next generation of luxury watch and jewelery buyers. Email us today to pre-order your copy of the report.
- Email us to reserve your copy of "The Secrets to Selling Hard Luxury To China’s Gen Z."
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