Why Marketing Tiers Are Only Half The Story In China

    First-, second-, and third-tier city designations are useful, but regional cultures should also play an important part in brands' marketing strategies.
    Jing Daily
    Jing DailyAuthor
      Published   in Finance

    We've read a lot about the differences between first-, second-, third-, and fourth-tier cities in China, a useful designation for marketers looking to distinguish between target markets. However, companies shouldn't just assume that advertising to cities that are the same size but in different parts of the country requires the same strategy. Because local cultures are also vitally important to understanding a certain demographic, this week's Thoughtful China video interviews several experts on China's regional differences, and how this affects their business. Watch the full set of interviews above.

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