Why Luxury Must Ditch "Aspirational" To Survive
A lesson from Telfar and its popular luxury approach.
For luxury to survive, it needs to take on new lives. That means trading ideas of “aspiration” for empowerment. Telfar has perfected this formula (Photo: Telfar, Haitong Zheng).
For luxury to survive, it needs to take on new lives. That means trading ideas of “aspiration” for empowerment. Telfar has perfected this formula (Photo: Telfar, Haitong Zheng).