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Why Luxury Brands Must Embrace Digital Outlets ASAP

Luxury sellers have seen their sales dwindle in China thanks to COVID-19, but there are short-term and long-term actions to take to improve their outlooks.

Why Luxury Brands Must Embrace Digital Outlets ASAP
Online luxury sales are forecasted to reach $91 billion by 2025, and almost 20 percent of all those personal luxury sales will take place in the digital realm. Photo: Shutterstock

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