While it’s difficult for brands to track the exact impact of traditional media, digital marketing is a whole new game, and technology to track its success is constantly evolving. On this week’s “Thoughtful China” episode, Procter & Gamble’s director of digital media in China Winder Chen discusses how brands in China can best utilize data-driven performance marketing in order to have the highest possible impact with their advertising budget. (Homepage image: Shutterstock)
