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Why Collaboration in the Metaverse Could Define Luxury Marketing in 2022

Although it seems that luxury brands are new to NFTs, many have been eager to leverage the counterfeit-fighting aspects of the blockchain.

Why Collaboration in the Metaverse Could Define Luxury Marketing in 2022
There aren’t many examples of luxury brands being proverbial phoenixes, but Gucci has most new luxury attributes to make it back big this year. Photo: Courtesy of Gucci

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