A candy-scented fragrance collaboration between White Rabbit and Scent Library tapped into consumer nostalgia, national pride, and the growing interest in perfumes. Credit: Scent Library
A candy-scented fragrance collaboration between White Rabbit and Scent Library tapped into consumer nostalgia, national pride, and the growing interest in perfumes. Credit: Scent Library
Contents
- The following is an excerpt from Jing Daily’s insight report, “How Niche Fragrances Are Winning Over Young Chinese Consumers,” available for download on our Reports page . This 25-page primer highlights China’s emerging niche fragrance market, one of the fastest-growing premium categories with plenty of untapped potential. Get your copy of the report here .
- Case Study: Scent Library’s Product Strategy
- Get your copy of “How Niche Fragrances Are Winning Over Young Chinese Consumers” here .
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