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Why Chinese Fragrance Brands Are Outpacing Their Global Competitors

Just as C-beauty brands become all the rage among young consumers, Chinese fragrance producers are appealing to the new generation of shoppers.

Why Chinese Fragrance Brands Are Outpacing Their Global Competitors
A candy-scented fragrance collaboration between White Rabbit and Scent Library tapped into consumer nostalgia, national pride, and the growing interest in perfumes. Credit: Scent Library

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