Why China's Shopping Festivals and Holidays Are Key For Fragrance Brands
Holidays such as Qixi offer compelling opportunities for overseas fragrance brands to create special offerings for Chinese consumers.
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- Jing Daily’s latest insight report “How Niche Fragrances Are Winning Over Young Chinese Consumers” is available for purchase on our Reports page . This 25-page primer highlights China’s emerging niche fragrance market, one of the fastest-growing premium categories with plenty of untapped potential. Get your copy of the report here .
- Qixi Festival
- Buy your copy of “How Niche Fragrances Are Winning Over Young Chinese Consumers” on our Reports page .
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