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What the World Needs to Learn From Chinese Content Commerce: Part Two

In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations.

What the World Needs to Learn From Chinese Content Commerce: Part Two
KFC and Karl Lagerfeld collaborated in 2020 on two limited-edition handbags on Tmall. (Image: Alizila)

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