What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations.
KFC and Karl Lagerfeld collaborated in 2020 on two limited-edition handbags on Tmall. (Image: Alizila)
KFC and Karl Lagerfeld collaborated in 2020 on two limited-edition handbags on Tmall. (Image: Alizila)