What New Activewear Trends Reveal About Health and Wealth In China
Activewear is a crowded industry, with many global and local luxury brands jumping in. Can brands create a narrative to attract new Chinese consumers?
On this page
- Persuasive Wellness
- Active Life as a Tribe
- Health is the new wealth status
- The ‘no pain, no gain’ norm
- Body Positivity is growing
- What is the new territory?
- Revealing your Archetype
- Support Your Sport — activewear is dominated by
- “hero” narratives
- Comfort Pride — the alternative leisurewear category
- A touch of the avant-garde — influenced by designerwear, “the outlaw” is a blue ocean
- Recommended
- Dig Deeper