What Marketers Need to Know about China’s Live Commerce
We outline where to find the right platform for live commerce, how to cooperate with hosts, and the types of promotions to consider.
On this page
- Live commerce: 3 live sale cooperation models
- 1. Product seeding to boost brand awareness:
- 2. Service fee + commission model:
- 3. Pure commission model:
- Types of live-stream flash sale promotions
- 1. Viral products:
- 2. Flash sales:
- 3. Limited offers:
- 4. Free gifts with qualifying purchases:
- Where can brands and KOLs host Livestream sales?
- Taobao Live:
- Kuaishou:
- Douyin:
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