Skip to content

What Luxury Brands Can Learn from Starbucks About Voice-Assist

Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands?

What Luxury Brands Can Learn from Starbucks About Voice-Assist
There's no arguing that AI-powered voice assistants have the potential to deliver convenience, personalization, and an online-to-offline experience. Photo: Shutterstock

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login