What Luxury Brands Can Learn from Starbucks About Voice-Assist
Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands?
There's no arguing that AI-powered voice assistants have the potential to deliver convenience, personalization, and an online-to-offline experience. Photo: Shutterstock
There's no arguing that AI-powered voice assistants have the potential to deliver convenience, personalization, and an online-to-offline experience. Photo: Shutterstock