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What is the ‘Metallic Girl’ fashion trend in China?

The new trend, which incorporates metallic and shiny elements into wardrobes, helped brands like Guerlain and Mac boost sales this Singles’ Day.

What is the ‘Metallic Girl’ fashion trend in China?
Chinese actress and singer Zhu Zhu sports the Metallic Girl look, a trend that was manufactured by Douyin E-commerce to generate original content and boost traffic. Photo: Vogue's Xiaohongshu account

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