Eternity or Identity? What Diamonds Mean to Chinese Millennials
Changing social and economic factors are changing Chinese millennials’ attitudes to diamonds, as evidenced by De Beers’ brand ambassador “Mr.” Fan Bingbing.
When marriage is not eternal for millennials, it challenges the diamond industry that builds upon it. Photo: Shutterstock.com/Aleona
When marriage is not eternal for millennials, it challenges the diamond industry that builds upon it. Photo: Shutterstock.com/Aleona