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Eternity or Identity? What Diamonds Mean to Chinese Millennials

Changing social and economic factors are changing Chinese millennials’ attitudes to diamonds, as evidenced by De Beers’ brand ambassador “Mr.” Fan Bingbing.

Eternity or Identity? What Diamonds Mean to Chinese Millennials
When marriage is not eternal for millennials, it challenges the diamond industry that builds upon it. Photo: Shutterstock.com/Aleona

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