What Brands Should Have Learned About China in 2019
Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war.
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- Domestic purchase challenged the value of overseas shopping
- Luxury brands offended the market and hoped China exclusive offerings would be enough to make good
- Luxury players cozied up to local tech giants
- Chinese homegrown companies took the international stage
- China enforced initiatives in sustainability
- Chinese consumers embraced brand collaborations and streetwear
- Niche brands displayed a leg up over established legacy brands
- Luxury consumption grew in lower-tier cities
- Beauty brands become early adopters of AR/AI technology
- E-commerce adopted live-streaming selling
- New influencers were introduced: KOC’s and virtual influencers
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