What Brands in China Should Learn From Harper's Bazaar’s Big Mistake
Harper's Bazaar China accidentally elicited historical trauma in one of its Weibo posts, but its apology wasn’t acceptable to the country’s netizens.
Harper's Bazaar China's apology was negatively received by Chinese netizens and criticized as an insincere response, given under the pressure from public opinion and authorities. Photo: Courtesy of Harper's Bazaar China.
Harper's Bazaar China's apology was negatively received by Chinese netizens and criticized as an insincere response, given under the pressure from public opinion and authorities. Photo: Courtesy of Harper's Bazaar China.