Hong Huang: "We've Been Brainwashed By Luxury"
Since founding her Beijing multi-brand boutique Brand New China (BNC) in 2010, highly influential Chinese media figure, publisher, and blogger Hong Huang has become one of the country's top advocates for home-grown fashion design, promoting up-and-coming names through in-house collections and collaborations.
Contents
- Hong Founded Brand New China (BNC) In 2010
- Hexun (H): Over the past several years you have thrown your weight behind local Chinese designers. What caused you to do that?
- Hong Huang (HH)
- H: Are you working on any other projects similar to Brand New China?
- HH
- H: How many designers does BNC currently stock? What types of products? What would you say is the most striking feature of these designers' works, and which do you like the best?
- HH
- He Yan
- H: How do you evaluate and choose young local designers? Are there any you think will emerge as master designers in the near future, and possibly become home-grown luxury labels?
- HH
- H: Now, or in the near future, what do you plan to do to foster local design?
- HH
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