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Well-being is Luxury for Chinese Millennials

Wellness is the new luxury. As such, personalized concierge services emerge and luxury brands, especially in the service sector, can tap into this market if they do it fast and, most importantly, if they do it right.

Well-being is Luxury for Chinese Millennials
Chinese millennials are looking for sportswear and athleisure and items that fit into their wellness programs Photo: LightField Studios/Shutterstock

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