Week In Review: May 26-30, 2014

In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of May 26-30, 2014. Retailers Rejoice: 7,000-Strong Chinese Travel Group Spends Big In Los Angeles California’s tourism board and businesses have been going to great lengths to attract and impress high-spending Chinese travelers in hopes of generating tourism revenue for the state. Their wishes were granted last week when the largest-ever Chinese tour delegation to the United States arrived in Los Angeles for a vacation filled with sun, fun, and—of course—shopping. How Luxury Brands Can Battle China's Online Gray Market From sketchy tariff-free items smuggled into the country to blatant counterfeits, China’s e-commerce sphere is full of questionable “gray-market” goods when it comes to luxury. With the potential to dilute a brand’s image and harm sales, companies are taking the issue seriously and have recently been finding several new ways to combat the problem. 5 Digital Marketing Basics For Luxury Brands In China A recent report on digital luxury marketing in China by L2 Think Tank found that some brands, such as Chow Tai Fook, Tommy Hilfiger, and Coach, have excellent digital strategies in China, but the majority of them fall short when it comes to even the most simple features. L2 found that 74 percent of luxury brands are considered either “feeble” or “challenged” in their China digital strategies. China's Image-Conscious Young Professi0nals Drive Luxury Consignment Boom China’s steadily growing secondhand market has received a lot of media coverage recently, and a Chinese news source says that it is a particular kind of secondhand luxury market—the luxury consignment—that is a hot favorite among consumers. Hainan Gets Way Too Literal About ‘China’s Hawaii’ Nickname With lush tropical beaches and a thriving domestic tourism industry, China’s southernmost province of Hainan has been referred to as the “Hawaii of China” for years. The marketing team in charge of promoting the destination to tourists seems to be taking that moniker a bit too literally these days by adopting (or blatantly ripping off) several of Hawaii’s own promotional schemes.

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Week In Review: May 26-30, 2014