In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of June 17-21:
Chris Olshan: Why “Gen Y” Is Driving Global Luxury#
Brands such as Chanel and L'Oreal have featured promotions using stars such as Li Yuchun (pictured above) in order to appeal to China's younger generation.
The Young Luxury Marketers’ Council was founded in 2011 as the “Gen Y” offshoot to The Luxury Marketing Council, the premier network with 43 chapters around the world including Hong Kong, Macau, Shanghai, and Beijing. The Council’s relevance could not be overstated as young consumers become a rising force in China. Jing Daily chats with Co-Founder Christopher Olshan on the occasion of The Young Luxury Marketers’ Council’s two-year anniversary about the uniqueness of “Generation Y,” also known as the Millennial Generation, why customer service is at an all-time low, and establishing brand loyalty in the information age.
Chinese Tourists In Europe: 4 Key Trends For The Summer Travel Season#
Shoppers on the Avenue des Champs-Élysées in Paris. (Tom Flemming/Flickr)
With the recent release of the European Tourism Q1 2013 report and the summer season kicking into high gear, prestige brands are closely watching Chinese tourists and monitoring their profiles and spending patterns for signs of continued growth and, in the other direction, effects of the government crackdown on corruption.
China Luxury Advisors has frequented several of Europe’s hot spots for Chinese tourists during the last few weeks–London, Paris, Milan, Cannes, Vienna, Geneva, and even unstable Istanbul–and spoke with a number of industry insiders and tourists on the road for the latest insights to the Chinese customer.
Dior Beauty Campaign Exploits China’s Urban Pollution Numbers#
A screenshot from Dior's new mini-site, which emphasizes skin damage that results from pollution. (Dior)
Everyone knows that the gray, smoggy, and dangerously polluted air in major Chinese cities does no favors for one’s appearance, especially when it comes to skin health. In response, Dior has created a bold mini-site, which promotes its One Essential skincare products to Chinese women concerned about the toll heavy pollution is taking on their skin.
“Smog and sandstorms repeatedly infringe on the skin; among these, the greatest danger is PM2.5,” reads the site’s section on Beijing, referring to the fine particulate matter that regularly reaches hazardous levels in the city. “Its diameter is smaller than the size of your pores and it is able to directly enter your skin, causing persistent damage. In January 2013, Beijing’s smoggy weather accumulated for as much as 25 days.”
Topshop Set To Tackle Mainland—And Beyond#
Topshop Hong Kong's shoe salon. (Lisa Ying Dai)
British fast fashion label Topshop burst onto the scene in Hong Kong earlier this month with a celebrity-filled store opening party, which also saw many retail fashion executives in attendance. While covering the event, Jing Daily caught up with two of them to discuss China marketing and expansion strategies. The first interview, featured below, is with Topshop Managing Director Mary Homer, who flew in from London for the festivities.
According to Homer, the brand has extensive plans for expansion across the mainland and the rest of Asia. Topshop, which is known for major celebrity endorsements from American and British megastars such as Madonna and Kate Moss, used the same marketing strategy in Hong Kong with several high-profile Asian brand ambassadors.
Chanel Puts Chinese Spin On Global “Little Black Jacket” Show#
Tomorrow, Chanel’s “Little Black Jacket” exhibition kicks off the China leg of its global tour. Featuring photos by Karl Lagerfeld, the show hits Beijing tomorrow, Shanghai on June 21, and Hong Kong in July.
The exhibition showcases shots of international models and celebrities wearing the label’s iconic jacket in a variety of ensembles. Notably, the roster includes Chinese celebs Sun Feifei, Zhou Xun, and Li Yuchun—an indication of Chanel’s interest in mixing traditional Chinese elements and edgier styles in its China-based promotional campaigns.