Week In Review: December 2-6, 2013

    In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of December 2-6.
    One of the photographs used in the campaign. (Martell/Justin Jin)

    In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of December 2-6.

    The One Thing Jackie Chan And Ai Weiwei (Almost) Have In Common#

    Action star Jackie Chan has claimed he’s never heard of artist Ai Weiwei, which is, needless to say, a pretty ridiculous claim for many reasons. Both Ai and Chan are world-famous Chinese figures of almost the same age, and Ai is one of the world’s most well-known Chinese contemporary artists. In addition, the two happen to have something directly in common: they have both produced creative projects focusing on a highly symbolic set of 12 antique bronze zodiac heads that have become a hotbed of controversy over the past decade.

    3 Key Reasons Tesla Can’t Be Compared To Great Wall Motors#

    Yesterday, Bloomberg published an interesting “Chart of the Day” article comparing U.S. electric vehicle (EV) maker Tesla to Chinese SUV manufacturer Great Wall Motor Co., pointing out that Great Wall’s high gain in shares proves “that sport utility vehicles prove more profitable than electric cars costing four times as much.” Tesla saw a major stock jump of 16.5 percent after the article was written, but at the time of publication, Great Wall shares had jumped 717 percent, exceeding Tesla’s 630 percent since 2010.

    Bomoda Launches Mobile App Aimed At China’s Connected Fashionistas#

    Since its launch in May 2012, New York City-based online community Bomoda has been building up a quarter-million strong network of China’s most discerning luxury shoppers through its Chinese-language online fashion and lifestyle newsletter. In the past two months, the curatorial site has embarked on a new chapter with the launch of its new mobile app and social sharing site, enlisting major brands, retailers, and key opinion leaders (KOLs) to promote a new interactive platform that is the first of its kind in the China market.

    Martell's Savvy WeChat Campaign Engages China's Frequent Flyers#

    The campaign, entitled Dangdai MingshiYingxiang Xun Lu (当代名士•映像寻旅) in Chinese, which translates roughly into something like “Modern Elites and their Journey of New Elegance”, sent famous photographer Justin Jin to six Chinese cities—Beijing, Shanghai, Xiamen, Wuhan, Shenzhen and Guangzhou—to photograph “men of elegance” in each city. Created by ad firm TBWA’s Shanghai office, the campaign’s “Elegance” theme was chosen to fit in with the “New Elegance” slogan of Martell Noblige Cognac. With profiles of successful figures in the arts such as Beijing film director Lu Chuan and Shenzhen television host Dou Wentao, the campaign follows in the footsteps of otherrecent “role model” marketing campaigns in China by Mercedes-Benz and Johnnie Walker, but incorporates an offline interactive feature in order to organically generate a substantial number of new WeChat fans.

    Paris Slumps, London Soars In Chinese Tourist Spending#

    The Burlington Arcade, a 19th century European shopping gallery, behind Bond Street in London. (Shutterstock)

    As British Prime Minister David Cameron wrapped up his China visit on Thursday, news arrived that UK government efforts to improve economic ties with China have certainly paid off: official British statistics show that Chinese visitor spending in the first half of 2013 has grown by a massive 132 percent year on year, totaling 181 million pounds. One city that may not be feeling the Chinese tourist love, however, is Paris, which is seeing lower sales in some industries.

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