Will Cross-Border WeChat Selling Be the Next Big Thing for Travel Retail?
WeChat enables travel retail players to reach Chinese outbound tourists with many features that make it a powerful marketing platform.
On this page
- The Importance of WeChat Marketing in Travel Retail
- Here's how WeChat can be used to market to a typical outbound tourist visiting an international department store:
- Pre-Trip: Brand Education & Awareness
- Arrival: Location-Based Advertising
- At Store: Check-Out / Payments
- Departure: Post-Sales Marketing and Subsequent Purchases
- Analysis:
- DFS Group’s WeChat Mini-Program Goes a Step Further
- Cross-Border WeChat Stores Can Help Travel Retail Players Branch into Cross-border E-commerce
- Analysis:
- Key Takeaways
- 1. Travel retail is where Chinese consumers discover foreign brands for the first time, and retailers use WeChat to market to them.
- 2. Cross-border omnichannel strategies are beginning to emerge.
- 3. Travel retail players can now use cross-border WeChat stores to sell to Chinese customers even after they go back to China.
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