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WeChat Pay Kicks Off European Expansion with Local Partnership

As Tencent tries to outdo Alipay, Europe’s luxury brands will soon have the option to further streamline the shopping experience for their WeChat savvy Chinese customers.

WeChat Pay Kicks Off European Expansion with Local Partnership
A Chinese shopper uses her phone outside a Prada store. Soon, luxury retailers in Europe will have the option to let Chinese shoppers at their brick-and-mortar stores pay for their items with their phone using WeChat. Photo: TungCheung / Shutterstock

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