Skip to content

How Luxury Fashion Brands in China Use WeChat in 2017

Digital Luxury Group analysed the activities of 25 luxury fashion brands that use WeChat to uncover what the roadmap for future development looks like.

How Luxury Fashion Brands in China Use WeChat in 2017
Today, 92 percent of the luxury brands studied operate an official account on WeChat, suggesting that the platform has been adopted en masse in China. (Shutterstock)

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login