How Luxury Fashion Brands in China Use WeChat in 2017
Digital Luxury Group analysed the activities of 25 luxury fashion brands that use WeChat to uncover what the roadmap for future development looks like.
Today, 92 percent of the luxury brands studied operate an official account on WeChat, suggesting that the platform has been adopted en masse in China. (Shutterstock)
Today, 92 percent of the luxury brands studied operate an official account on WeChat, suggesting that the platform has been adopted en masse in China. (Shutterstock)