Register: How Collaborations Are Defining Experiences in China

    Register for Jing Group x TONG's "How Collaborations Are Defining Experiences in China" to learn the importance of brand collaborations for China strategies in 2021. During the webinar, we'll discuss why collaborative efforts continue to resonate and accelerate in China.
    Join us on January 26 for the "How Collaborations Are Defining Experiences in China" webinar, presented by cross-cultural agency TONG.
    Jing DailyAuthor
      Published   in Fashion

    China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands.

    While many brand pairings may appear extreme or even bizarre, such items are widely talked about, and their freshness and limited-time appeal can tempt young consumers to at least try new, (often affordably priced) products—which also make them attractive candidates for posting on social media, further helping to expand the reach of brands among that valuable demographic.

    Register today#

    to join the

    Jing Group#


    Tuesday, January 26 at 10 a.m. EST / 3 p.m. GMT / 11 p.m. China#

    for a live webinar exploring “

    How Collaborations Are Defining Experiences in China#


    During the hour-long broadcast, presented by cross-cultural agency


    , we’ll discuss why—from a consumer standpoint—brand collaborations continue to resonate and accelerate in China, and the value for all parties involved, including brands in and out of China collaborating together.

    In our discussion, you’ll learn:

    • The importance of collaborations for your 2021 China marketing strategies
    • Distinct characteristics of China-focused collaborations
    • How collaborations continue to be creative by driving forth creativity and innovation
    • How brands can build upon collaborations with experiences—both digital and physical—and content for wider reach and greater impact
    • Plus, ask questions and interact with Jing Group editors and guest speakers

    This digital event is a continuation of

    Jing Group x TONG’s#

    Tracking the Trends for 2021#

    ” content series. All Registrants will receive a copy of our joint Jing Group x TONG white paper following the webinar’s conclusion.

    Click here to reserve your spot for “

    Tracking the Trends for 2021: How Collaborations Are Defining Experiences in China#

    ” webinar.

    After registering, you will receive an email confirmation containing information about joining the webinar


    Enrique Menendez#

    , editor in chief,

    Jing Daily#


    Adam Knight#

    , co-founder,


    Adam is a co-founder at TONG, an award-winning cross-cultural consultancy, creative agency and social commerce platform. Fascinated by people, culture and digital, TONG connects brands with China's new generation of consumers and tastemakers. Adam regularly contributes to media reporting in outlets including the BBC, Financial Times, SCMP and Al Jazeera. Adam holds two first class degrees in Chinese and Internet Studies from the University of Oxford and is currently working on a PhD on the intersection of society, governance and technology in China.

    Sky Canaves#

    , editorial director,

    Content Commerce Insider#


    Feng Chen Wang#

    , founder and creative director,

    Feng Chen Wang#

    Christina You#

    , director of development,

    UCCA Center for Contemporary Art, Beijing#

    Ian Lu#

    , founder,

    Notitle Ltd. Co.

    Ian syncs international levels of quality and creativity with local insights and flair tailored for the China market. As the founder of Notitle Ltd., and Taste Maker Ltd., Ian offers 360° innovation plan for clients. Our multilingual, multicultural team straddles Strategy, Design and Project disciplines with the creativity and focus to excel at every level. Based in Shanghai, network spanning the globe bringing ideas, content and collaborators to play to create the perfect fit for each case. Prior to this, Ian was the Global Business Controller at Yoho, where he was the co-operator of fashion fair Yohood for 5 years. Ian also successfully launched Dazed China.

    This production is presented by: TONG#

    About TONG#

    About The Jing Group#

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