Interview: Vivienne Tam Plans for Mainland Expansion, Dedicates F/W 2017 Collection to Hong Kong
New York-based fashion designer Vivienne Tam talks fashionable tech, her diverse customer base, and her love for her native Hong Kong.
Danielle Campbell, Cailee Rae, Sigrid, and Camren Bicondova attend Vivienne Tam FW2017 Runway Show during New York Fashion Week. (Photo by Gustavo Caballero/Getty Images for Vivienne Tam)
Danielle Campbell, Cailee Rae, Sigrid, and Camren Bicondova attend Vivienne Tam FW2017 Runway Show during New York Fashion Week. (Photo by Gustavo Caballero/Getty Images for Vivienne Tam)
Contents
- Why did you decide to create a collection about Hong Kong?
- Over the past two decades, Hong Kong has gone through a huge transformation, and some citizens are not satisfied with the changes. Did that have any effect on your design?
- What inspired you to create a tech travel kit? Are Chinese consumers looking for more fashionable tech? Is this an item you've released before?
- How did your “Year of the Rooster” collection do this year?
- Who is your target customer, Chinese or westerners?
- Hong Kong’s retail industry has not been doing well, and your business is mostly based in Hong Kong. Has this had an impact on your business?
- Do you get many mainland clients in Hong Kong?
- Do you have plans to expand further into the mainland market?
- How about in other regions?
- We’ve seen many brands leaving New York Fashion Week for Paris, Los Angeles and elsewhere this year. Why NYFW for Vivienne Tam?
- Do you plan to participate in other fashion weeks?
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