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Can Luxury Brands Tap into China’s ‘Virtual Avatar’ Fever?

What if the thousands of fans of these luxury labels could all become virtual influencers for them? Thanks to a hugely popular new 3D avatar app called Zepeto, that kind of consumer engagement is no longer simply a fantasy.

Can Luxury Brands Tap into China’s ‘Virtual Avatar’ Fever?

Published December 30, 2018

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