'Vintage King' William Banks-Blaney Talks China and New Online Shop
William Vintage founder William Banks-Blaney explains how he hopes to capture more of the Chinese market through e-commerce as consumers' interest in luxury vintage fashion grows.
William Vintage's new online boutique features pieces by high-end designers from the 1920s to 1990s. (Courtesy Photo)
William Vintage's new online boutique features pieces by high-end designers from the 1920s to 1990s. (Courtesy Photo)
Contents
- Luxury vintage has been a growing, niche market in China in terms of brick-and-mortar stores and locally based sellers, but it's still nowhere near established as in the West. Do you perceive that as a challenge or an opportunity?
- Do you think the luxury slowdown in China will have any affect on your business?
- What have you noticed so far about what Chinese customers tend to buy? Is there a desire to get big-name brands or are they going for more niche items?
- Do you find your Chinese customers are knowledgeable about the garments and the brands, or is there still need for education?
- In China, there are still many who are superstitious about buying clothes that have been worn by someone else. How do you plan on changing the consumer's concept of vintage clothing?
- Is vintage fashion seen as an investment for Chinese consumers in the same way that hard-to-find designer handbags are starting to be viewed as collectors items in Asia?
- Do you have plans for marketing to Chinese consumers specifically? Do you plan on getting on Chinese social media platforms, etc.?
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