Video: Prada ‘Pinning Its Hopes On Men’ For China Rebound

    The Italian luxury label bets that a focus on menswear will help to stave off declining China growth in the coming year.
    Jing Daily
    Jing DailyAuthor
      Published   in Fashion

    As the luxury industry waits with bated breath to see how long China’s luxury market slowdown will continue, Prada’s first-quarter results to be released on Thursday “could shed some more light on the state of the volatile sector,” according to a new Reuters report. As the country’s economic growth has slowed and the government’s anti-corruption crackdown has continued, Prada’s revenue growth forecasts predict a decline in revenue growth rate for China. The video embedded above discusses what the company is doing to stave off the slowdown, which includes a major focus on the boosting the men’s market in China for a fresh source of revenue.

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