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Video: Luxury Brands Get Personal To Make Experiential Marketing Work In China

From Shanghai's Johnnie Walker House to Shang Xia's pop-up "Human and Nature" exhibition and Shanghai Tang's Mongolian Village in Hong Kong, major brands are pulling out all the stops to appeal to a more discriminating Chinese luxury consumer.

FashionFinance
Video: Luxury Brands Get Personal To Make Experiential Marketing Work In China
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  1. Exclusive Experience-Based Venues, Events Give Brands An Edge
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How Bottega Veneta weaved China’s forever it bag

How Bottega Veneta weaved China’s forever it bag

From Milan to Shanghai, maison’s craft-first philosophy and revived Veneta bag reaffirm quiet luxury’s enduring power.

FashionStrategy

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