VIDEO: Lessons from Four Seasons Hotels on Social CRM via WeChat
Luxury Society released Four Seasons Hotels and Resorts' key findings after they completed one year of customer relationship management via WeChat.
John Hamilton, Marketing Communications lead at Four Seasons Hotels & Resorts APAC, shared his findings from the group's efforts to reach Chinese travelers with social CRM on WeChat. (Courtesy Photo)
John Hamilton, Marketing Communications lead at Four Seasons Hotels & Resorts APAC, shared his findings from the group's efforts to reach Chinese travelers with social CRM on WeChat. (Courtesy Photo)