Value Retail Chairman Scott Malkin Targets One Billion Dollars in Chinese Spending in 2018
Malkin discussed how to provide a compelling offline experience in an increasingly online world and why millennials are not yet the main focus of his business.
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- Value retail has nine villages in Europe and two in China. What proportion of sales comes from Chinese visitors?
- Luxury brands are increasingly partnering with e-commerce stores in China. Will there still be a role for outlet malls in an increasingly digital market?
- You connect with Chinese consumers both at home and abroad. What are the differences between who they are and how they shop in different villages?
- Many brands have found that Chinese millennials are driving much of their sales. What is the breakdown by age of Chinese consumers at Value Retail?
- Why are you rebranding as Bicester Village?
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