Valentino's Haute Couture-Meets-Streetwear Experiment in China
Valentino wants to bring haute couture and streetwear together to its important consumers in China, who represent 30 percent of the global business.
The streetwear trend has been disrupting high-end fashion in recent years, but Valentino has chosen to approach it through the graceful lens of couture. But how has the brand communicated this message to Chinese consumers who are just becoming familiar with both? Photo: Valentino
The streetwear trend has been disrupting high-end fashion in recent years, but Valentino has chosen to approach it through the graceful lens of couture. But how has the brand communicated this message to Chinese consumers who are just becoming familiar with both? Photo: Valentino
Contents
- What do you think is significant about debuting this haute couture show in China?
- Who are your consumers now and how have they changed?
- What’s your priority in developing the market?
- How do you maintain the same brand DNA across both commercial and haute couture lines?
- Is there a category offering that you’re trying to grow in China?
- Valentino has invested in online channels in China, like your close partnership with Alibaba where you launched on Luxury Pavilion last year to sell casual wear. What was the motivation and strategy behind working with Alibaba?
- What about offline strategy?
- In 2017, you appointed Zhang Yixing to be the face of the male line in China. Can you share a bit more about the performance of male collections in China?
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